Get played.
We provide publishing, licensing, and marketing services for game developers who care about global reach.
Some of our clients...
Our Services
China Publishing & Licensing
We have the connections to get your game legally licensed and published in China. Chinese game publishing services include:
- Handling the entire ISBN (版号) process for your game
- Reviewing your game for China market and player fit
- Promotion on all major Chinese social media platforms
- LiveOps support, in-game and live events, and OOH advertising
- Support for real name verification & anti-addiction regulations
North America & EU GTM Execution
We have 12+ years of experience in promoting games in the West. Our services include:
- Full GTM launch planning and strategy
- Public relations: Media outreach, press releases, and B2B support
- Creator and influencer recruitment for early access and reviews
- Event ideation, content cadence, and social media planning
Translation & Localization
We are a single language service provider (SLSP) specializing in the Chinese/English language pair. We provide the following for all localization projects:
- Human-led translation, editing, and proofreading
- Client-owned translation memories, term bases, and style guides
- In-context localization, transcreation, and quality assurance
- UX, UI, and cultural adaptation
Featured Projects
Termbase Optimization Emergency LQA
A popular wuxia themed action-adventure RPG developed and published by NetEase. It ranks in Steam's top 50 games in daily active users.
- Emergency localization QA
- Optimized termbase for future translations
B2B Outreach Prelaunch Strategy Public Relations
Arknights is an anime-themed tower defense mobile game developed by Hypergryph and published by Yostar. Arknights has so far earned $1+ billion in lifetime revenue.
- Pre-launch strategy + timeline
- Closed beta for gaming media
Playtesting Pacing & Telemetry LQA
Metal Slug: Awakening is a side-scrolling 2D action game developed and published by Tencent's Timi Studios with $50+ million in lifetime revenue.
- Gameplay testing (pacing, bugs)
- Localization QA
Community Management Event Design LiveOps
Onmyoji is a Japanese style, turn-based gacha RPG developed by NetEase. Onmyoji boasts over 200 million downloads and $2+ billion USD in lifetime revenue.
- Liveops planning
- Social media management
- Events and UGC
B2B Outreach Public Relations
Fragpunk is a free to play hero-based shooter developed and published by NetEase. Frapunk enjoyed 1+ million beta signups and over 100k concurrent players at its peak.
- Press release authoring
- Xbox Wire Collaboration
Marketing Strategy Public Relations Community Management App Store Outreach
Raziel: Dungeon Arena is an ARPG developed by Indra and published by Tencent, generating over $165 million in lifetime revenue.
- Press release authoring
- Press release syndication
- Apple & Google B2B outreach
- Discord server management
Culturization Risk Management Playtesting
Reverse 1999 is an anime-themed tactical RPG featuring a twentieth century time-travel narrative.
- Steam compatibility check
- Payment channel functionality
- Playtesting & QA
Playtesting Localization LQA
Farlight84 is a hero-based battle royale game developed by Lilith Games. Farlight has over 35 million downloads with $1+ million in monthly revenue.
- Pre launch game testing
- Localization quality assurance
From the Blog
NLP Machine Translation vs. LLM Translation
LLMs are everywhere now. The hype is here and it's all over your feeds. But does this new form of 'AI' represent a massive improvement in translation quality? Maybe not as much as you think.
Read More →
Going too Far with Localization
The localization industry preaches adaptation, but players of Japanese games and manga/anime IPs are pushing back.
Read More →