Get played.
We provide localization and marketing services for game developers and publishers who care about global reach.
Some of our clients...
Our Services
Pre-launch GTM Execution
Let's lay the groundwork for a successful launch together! Our pre-launch package includes a full 90 day GTM plan, strategic leaks, press release authoring & syndication, store page optimization, key distribution for testers and influencers, and creator outreach.
Post Launch Liveops
Keep growing your playerbase and keep churn to a minimum! We help with event design and promotion, player feedback collection, sentiment analysis, and crisis management. Players are expensive to acquire—so let's make sure you keep them!
Translation & Localization
We are a single language service provider (SLSP) specializing in the Chinese/English language pair. During our human-led TEP process, we use a native speaker from both the target and source language to ensure an accurate, relevant, and culturally sensitive localization process.
Featured Projects
Termbase Optimization Emergency LQA
A popular wuxia themed action-adventure RPG developed and published by NetEase. It ranks in Steam's top 50 games in daily active users.
- Emergency localization QA
- Optimized termbase for future translations
B2B Outreach Prelaunch Strategy Press Releases
Arknights is an anime-themed tower defense mobile game developed by Hypergryph and published by Yostar. Arknights has so far earned $1+ billion in lifetime revenue.
- Pre-launch strategy + timeline
- Closed beta for gaming media
Pacing & Telemetry LQA
Metal Slug: Awakening is a side-scrolling 2D action game developed and published by Tencent's Timi Studios with $50+ million in lifetime revenue.
- Gameplay testing (pacing, bugs)
- Localization QA
Social Media Events Live Ops
Onmyoji is a Japanese style, turn-based gacha RPG developed by NetEase. Onmyoji boasts over 200 million downloads and $2+ billion USD in lifetime revenue.
- Liveops planning
- Social media management
- Events and UGC
Culturization B2B Outreach Press Releases
Fragpunk is a free to play hero-based shooter developed and published by NetEase. Frapunk enjoyed 1+ million beta signups and over 100k concurrent players at its peak.
- Press release authoring
- Xbox Wire Collaboration
Marketing Strategy Social Media App Store Outreach
Raziel: Dungeon Arena is an ARPG developed by Indra and published by Tencent, generating over $165 million in lifetime revenue.
- Press release authoring
- Press release syndication
- Apple & Google B2B outreach
- Discord server management
Culturization Risk Management Game testing
Reverse 1999 is an anime-themed tactical RPG featuring a twentieth century time-travel narrative.
- Steam compatibility check
- Payment channel functionality
- Standard quality assurance
Game Testing LQA
Farlight84 is a hero-based battle royale game developed by Lilith Games. Farlight has over 35 million downloads with $1+ million in monthly revenue.
- Pre launch game testing
- Localization quality assurance
From the Blog
Chinese Games Going West: Common Mistakes in Publishing and Development
This post details the most common mistakes made by Chinese developers and publishers when launching a game in the west.
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What a Presskit is and Why Every Game Should Have One
Presskits are a quick and easy way to help everyone else talk about your game. Post includes why you should make a presskit, what one includes, and a few resources to get you started.
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