Get played.
We provide marketing and localization services for game developers and publishers who care about global reach.
Some of our clients...
Our Services
Pre-launch GTM Execution
Let's lay the groundwork for a successful launch together! Our 90 day pre-launch package includes:
- GTM positioning, messaging, and launch plan
- Creater outreach for early access, playtests, and influencers
- Press kit preparation, press release writing and media syndication
- Steam, App Store, and Google Play page optimization
- Social media content planning and community engagement strategy
Post-launch Liveops
Keep growing your playerbase and keep churn to a minimum! Includes everything in the pre-launch plan, plus:
- Event design and promotion
- Community feedback and sentiment analysis
- Content cadence planning for player retention
- Player issue escalation and response planning
Translation & Localization
We are a single language service provider (SLSP) specializing in the Chinese/English language pair. We provide the following for all localization projects:
- Human-led translation, editing, and proofreading
- Client-owned translation memories, term bases, and style guides
- In-context localization quality assurance
- UX, UI and cultural adaptation
Featured Projects
Termbase Optimization Emergency LQA
A popular wuxia themed action-adventure RPG developed and published by NetEase. It ranks in Steam's top 50 games in daily active users.
- Emergency localization QA
- Optimized termbase for future translations
B2B Outreach Prelaunch Strategy Press Releases
Arknights is an anime-themed tower defense mobile game developed by Hypergryph and published by Yostar. Arknights has so far earned $1+ billion in lifetime revenue.
- Pre-launch strategy + timeline
- Closed beta for gaming media
Pacing & Telemetry LQA
Metal Slug: Awakening is a side-scrolling 2D action game developed and published by Tencent's Timi Studios with $50+ million in lifetime revenue.
- Gameplay testing (pacing, bugs)
- Localization QA
Social Media Events Live Ops
Onmyoji is a Japanese style, turn-based gacha RPG developed by NetEase. Onmyoji boasts over 200 million downloads and $2+ billion USD in lifetime revenue.
- Liveops planning
- Social media management
- Events and UGC
Culturization B2B Outreach Press Releases
Fragpunk is a free to play hero-based shooter developed and published by NetEase. Frapunk enjoyed 1+ million beta signups and over 100k concurrent players at its peak.
- Press release authoring
- Xbox Wire Collaboration
Marketing Strategy Social Media App Store Outreach
Raziel: Dungeon Arena is an ARPG developed by Indra and published by Tencent, generating over $165 million in lifetime revenue.
- Press release authoring
- Press release syndication
- Apple & Google B2B outreach
- Discord server management
Culturization Risk Management Game testing
Reverse 1999 is an anime-themed tactical RPG featuring a twentieth century time-travel narrative.
- Steam compatibility check
- Payment channel functionality
- Standard quality assurance
Game Testing LQA
Farlight84 is a hero-based battle royale game developed by Lilith Games. Farlight has over 35 million downloads with $1+ million in monthly revenue.
- Pre launch game testing
- Localization quality assurance
From the Blog
Chinese Games Going West: Common Mistakes in Publishing and Development
This post details the most common mistakes made by Chinese developers and publishers when launching a game in the west.
Read More →
How to Localize a Game on a Tight Budget
Are you an indy dev? Don't have a massive budget for localization? Read on to learn how you can optimize your game to reduce localization costs.
Read More →