Get played.
We provide marketing and localization services for game developers and publishers who care about global reach.
Some of our clients...
Our Services
Pre-launch GTM Execution
Let's lay the groundwork for a successful launch together! Our 90 day pre-launch package includes:
- GTM positioning, messaging, and launch plan
- Creater outreach for early access, playtests, and influencers
- Press kit preparation, press release writing and media syndication
- Steam, App Store, and Google Play page optimization
- Social media content planning and community engagement strategy
Post-launch Liveops
Keep growing your playerbase and keep churn to a minimum! Includes everything in the pre-launch plan, plus:
- Event design and promotion
- Community feedback and sentiment analysis
- Content cadence planning for player retention
- Player issue escalation and response planning
Translation & Localization
We are a single language service provider (SLSP) specializing in the Chinese/English language pair. We provide the following for all localization projects:
- Human-led translation, editing, and proofreading
- Client-owned translation memories, term bases, and style guides
- In-context localization quality assurance
- UX, UI and cultural adaptation
Featured Projects
Termbase Optimization Emergency LQA
A popular wuxia themed action-adventure RPG developed and published by NetEase. It ranks in Steam's top 50 games in daily active users.
- Emergency localization QA
- Optimized termbase for future translations
B2B Outreach Prelaunch Strategy Press Releases
Arknights is an anime-themed tower defense mobile game developed by Hypergryph and published by Yostar. Arknights has so far earned $1+ billion in lifetime revenue.
- Pre-launch strategy + timeline
- Closed beta for gaming media
Pacing & Telemetry LQA
Metal Slug: Awakening is a side-scrolling 2D action game developed and published by Tencent's Timi Studios with $50+ million in lifetime revenue.
- Gameplay testing (pacing, bugs)
- Localization QA
Social Media Events Live Ops
Onmyoji is a Japanese style, turn-based gacha RPG developed by NetEase. Onmyoji boasts over 200 million downloads and $2+ billion USD in lifetime revenue.
- Liveops planning
- Social media management
- Events and UGC
Culturization B2B Outreach Press Releases
Fragpunk is a free to play hero-based shooter developed and published by NetEase. Frapunk enjoyed 1+ million beta signups and over 100k concurrent players at its peak.
- Press release authoring
- Xbox Wire Collaboration
Marketing Strategy Social Media App Store Outreach
Raziel: Dungeon Arena is an ARPG developed by Indra and published by Tencent, generating over $165 million in lifetime revenue.
- Press release authoring
- Press release syndication
- Apple & Google B2B outreach
- Discord server management
Culturization Risk Management Game testing
Reverse 1999 is an anime-themed tactical RPG featuring a twentieth century time-travel narrative.
- Steam compatibility check
- Payment channel functionality
- Standard quality assurance
Game Testing LQA
Farlight84 is a hero-based battle royale game developed by Lilith Games. Farlight has over 35 million downloads with $1+ million in monthly revenue.
- Pre launch game testing
- Localization quality assurance
From the Blog
NLP Machine Translation vs. LLM Translation
LLMs are everywhere now. The hype is here and it's all over your feeds. But does this new form of 'AI' represent a massive improvement in translation quality? Maybe not as much as you think.
Read More →
Chinese Games Going West: Common Mistakes in Publishing and Development
This post details the most common mistakes made by Chinese developers and publishers when launching a game in the west.
Read More →